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ZAGMAG
BAZZAR
(ZAGMAG LLC) has set forth the following Advertising Policies and
Specifications to help guide advertisers and their agencies in
preparing advertisements for display on the ZAGMAG
BAZZAR.
These policies and specifications apply to the advertising
creative that appears on ZAGMAG
BAZZAR,
any technology or software used to serve and display the
advertisements, and the landing pages that appear when a user clicks
on such advertisements (collectively, "Advertiser Content").
This document outlines our standard policies and specifications.
These policies are intended to help guide advertisers, but
the advertiser is solely liable for the Advertiser Content,
notwithstanding ZAGMAG
BAZZAR’s
acceptance of an insertion order or display of such
advertisements.
Technical
Specifications
Advertisement
Submission Guidelines
Submit
all Advertiser Content to your Account Executive and copy
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.
Email
submission information must include:
Advertiser Name
Campaign
Start & End date
Creative
Files
Alt
Text (if applicable)
Linking
URL
3rd
party tags (if applicable)
Instructions
on how ad element(s) should run/rotate
Creative
processing turnaround time is 3 business days, permitting all
Advertising Content and related technical elements meet ZAGMAG’s
guidelines. If advertisements do not comply with the technical
specifications or content policies, this may delay the start date for
a particular placement and or campaign.
Approved
Third-Party Ad Servers
Please
check with your Account Executive for approved ad servers in your
region. Requests for third-party ad servers that are not yet approved
must be submitted for approval to ZAGMAG
BAZZAR
at least 30 days in advance of the applicable campaign.
*ZAGMAG
BAZZAR
uses DFP as its third-party ad server. Please note that ZAGMAG
BAZZAR
cannot serve DART Motif through DFP. You may use DART Motif, but must
send ZAGMAG
BAZZAR’s
internal redirect tags, but any campaigns using DART motif must be
in-banner: we do not accept expandables at this time. Please also
note that we do not accept internal redirects for Homepage
Above-The-Fold Placement and Thank You Page. Please send
iframe/Javascript tags for these placements instead.
Reporting
and Analytics Providers
Below
are the list of supported and blocked ad tracking tags. Other
Requests for third-party ad reporting analytics providers that are
not yet approved must be submitted for approval to ZAGMAG
BAZZAR
at least 30 days in advance of the applicable campaign.
Supported:
Advertisers can embed the following tags inside their own ad
placements:
Dart Spotlight
Atlas
Action
Blocked:
ZAGMAG
BAZZAR
explicitly prohibits the following tags from the following providers.
These cannot appear anywhere inside an ad that is served on ZAGMAG
BAZZAR.
Comscore
Omniture
Quantcast
Eligible
Ad Units
The
table below provides the guidelines for Eligible Ad Units on ZAGMAG
BAZZAR.
Different ad units may be available on International websites. Please
check with your Account Executive.
*Please
also submit Hex # of background color when submitting creative. Note:
white or near-white stripes are not allowed.
General
Technical Guidelines
Advertisements
must not collect any information from or about individual users
(whether or not such information is personally identifiable) without
ZAGMAG
BAZZAR’s
prior written consent.
All
advertisements must generate a new window and the existing ZAGMAG
BAZZAR
window must remain open.
All
advertisements must be in-banner and not expand, either
automatically or by mouse roll-over.
All
advertisements must not include pop-ups or pop-unders, nor may
landing pages spawn pop-up or pop-under advertisements to a user.
ZAGMAG
BAZZAR
does not allow ads with flashing, excessive animation, "fake
winner" copy or fake functionality such as HTML Drop Downs or
Search Forms.
If
an advertisement uses third-party tags, please include specific
trafficking instructions. A contact at the third-party is required
and must be provided to ZAGMAG
BAZZAR
prior to the campaign start date.
All
impression delivery and billing will be based on ZAGMAG
BAZZAR
reporting numbers unless otherwise specified in the applicable
insertion order.
All
tags for Thank You Placement must be secure.
If
Advertising Content is late or does not meet guidelines noted
herein, ZAGMAG
BAZZAR
reserves the right to extend the campaign by the number of days the
Advertising Content was late in order to reach the contracted
impression goals. However, ZAGMAG
BAZZAR
will work with the applicable advertiser or agency to deliver all
impressions within the contracted flight dates pending placement and
available inventory.
Advertisements
may not use ZAGMAG
BAZZAR
logos or trademarks or mention or refer to ZAGMAG
BAZZAR,
it's site, or it's brand in any manner without ZAGMAG
BAZZAR's
prior written consent.
Ads
must incorporate advertiser’s trademark. The messaging should
not mislead the user.
Advertisements
must not interfere with navigation on ZAGMAG
BAZZAR,
obscure other content or advertisements, access or alter user's
computer settings or preferences, or otherwise unduly or
inappropriately interfere with the user's experience of ZAGMAG
BAZZAR.
Advertisements
must not trigger downloads of software to a user’s computer
without first providing the user with clear and conspicuous
disclosures regarding the installation, operation and removal of the
software, and providing the user with an opportunity to decline to
install the software after such disclosures are made.
The
display URL must be the actual destination URL (i.e., the website
that the advertisement's link resolves to, not a redirect) of the
advertisement so that it informs the user of the destination website
of the advertisement.
The
destination URL of an advertisement must work properly and resolve
to a working website. It cannot connect to an email address or file,
and must not be under construction.
All
advertisements must support "http:" and "https:"
for visitors who browse and purchase in secure mode.
By
running your ad campaign on our site, you consent to us performing
security checks on your ads.
Flash
Guidelines
ZAGMAG
BAZZAR
allows Flash versions 5,6,7,8 & 9
Auto
play Flash animation that provides ‘video-like’ user
experience is not permitted unless it meets ZAGMAG
BAZZAR’s
auto play video guidelines listed below.
Click-through
URL should not be hard-coded into the flash, but passed through via
click-Tag command.
Flash
animation requires a default "slate" static 300x250 image
for browsers which don’t support iframes.
30KB
download and up to 4 additional, polite or user initiated, download
streams upon user click are permitted. Each additional stream may
not exceed 100KB.
Frame
rate may not exceed 18 frames per second; 12 frames per second is
preferred.
Both
Flash 5-6 SWF files will be displayed for Flash 6.0 to 6.0.0.65 plug
in browsers only.
If
the browser doesn’t support Flash 6.0 and above, the alternate
image will be served.
All
content must only come from the serving ad server's domain and the
content served may not call in content from any other domain.
Flash
6 Specifications
The Flash 6 SWF file
can be published as compressed.
Loading
JPGs, WAVs, & MP3s are allowed but must have no more than 4 add
SWF files @ 100k each.
The
use of shared objects is not permitted.
Accessing
the user’s microphone or webcam is not permitted.
Flash
7, 8 & 9 Specifications
All Flash 6 specs
apply to Flash 7, 8 & 9 advertisements.
FLV
files are treated the same as additional SWF files of no more than 4
at 100k each.
The
use of clipboards is not permitted.
In
Banner Streaming
User
initiated video advertisement
There is a 30 second
maximum on video stream length.
The
user’s click on the advertisement can activate progressive
download streaming.
Play,
Stop, Pause, and Mute buttons are required.
Any
audio must be user-initiated. When audio is switched on, a ‘Mute’
button is required.
There
is a 30 second maximum on audio served in conjunction with a video
stream.
All
sounds are subject to prior written approval by ZAGMAG
BAZZAR.
Auto
play video and video-like-flash advertisements
Available for
entertainment (Theatrical, TV, and DVD) advertisers only.
Frequency
cap: 1 per 24 hours, per campaign.
Available
for Homepage Above-the-fold 300x250 unit only.
Available
only for broader targeting and roadblocks.
High
creative bar and standard creative guidelines apply.
Audio
must be user-initiated on click.
User
control (stop button) required up front.
Max
video duration: 15 seconds
Looping/replays
must be user-initiated on click.
Advertising
Creative Policy
All
Advertiser Content must be appropriate for general audience and must
comply with all laws, rules and regulations that apply to the
Advertiser, the Advertiser Content and any location where the
advertisements may appear.
Religious
or spiritual services and related content is not allowed.
Political
– political party related and/or issue related is not allowed.
Toys
and other products 'marketed
to children'
are not allowed.
Loyalty/Affinity/Rewards
and related content is not allowed.
Foul,
vulgar or obscene language
or content that features nudity or excessive violence including
blood, guts, and guns is not allowed.
Pharmacies
& Medical/Pharmaceutical Products:
Advertisements for pharmacies and medical or pharmaceutical products
are restricted based on applicable laws and subject to ZAGMAG
BAZZAR's
prior written approval. Generally speaking, ZAGMAG
BAZZAR
will accept advertisements for common/general conditions such as
Cold remedies.
Advertising
of special or free offers:
The landing page must prominently present the offer being
advertised. Example: If the advertisement offers 50% off, then the
landing page must feature the products that are 50% off.
Free
Offers & Sweepstakes:
Advertising promoting sweepstakes may or may not be allowed, subject
to ZAGMAG
BAZZAR's
prior written approval. Advertising "free" goods or
services must indicate that terms and conditions apply.
Calls
to action:
Non-specific calls to action (e.g., "Click here") are not
allowed. Specific calls are acceptable. Example of acceptable call
to action would be 'click here for more information', 'watch video',
etc.
Pornography,
escort services, products claiming to enhance sex, and other "adult"
sexual content is not allowed.
Illicit
drugs, drug paraphernalia or products to beat drug tests are not
allowed.
Gambling
or gambling paraphernalia, including online gambling, poker, or
bingo is not allowed.
Tobacco
or tobacco related products are not allowed.
Illegal
activities, including false document services, counterfeit designer
goods, cable descramblers, fireworks, websites that promote hacking
or evading law enforcement are not allowed.
Weapons,
including guns, gun parts, kits, mace, blank powder and ammunition
are not allowed.
900
phone numbers and other pay-per-call services are not allowed.
Depictions
of excessive tattoos and body piercing are not allowed.
Medical
research solicitations are not allowed.
Acupuncture
and related content is not allowed.
Psychics
and related content is not allowed.
Content
that is defamatory, libelous, invasive of another's privacy is not
allowed.
Hate
speech – inciting or advocating violence or racial intolerance
is not allowed.
Content
that is threatening, abusive, harassing, or advocate against a
protected group, whether based on race, color, national origin,
religion, disability, sex, sexual orientation, age or any similar or
other category is not allowed.
Content
that promotes any illegal or dangerous activity is not allowed.
Deceptive,
false or misleading content is not allowed.
Content
or technology that infringes, encourages, or enables the
infringement of, the intellectual property or personal rights of
others is not allowed.
ZAGMAG
BAZZAR
reserves the right to add, remove or modify this policy at any time
by placing updated advertising policies on ZAGMAG
BAZZAR.
ZAGMAG
BAZZAR
reserves the right to reject or remove any advertisements at any time
in its sole discretion.
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